Katariina Kari is a research engineer at the Zalando Tech-Hub in Helsinki. Katariina holds a Master in Science and Master in Music and is specialised in semantic web and guiding the art business to the digital age. At Zalando she is modelling the Fashion Knowledge Graph, a common vocabulary for fashion with which Zalando improves is customer experience. Katariina also consults art institutions to embrace the digital age in their business and see its opportunities.